Monday, February 8, 2010

Double-take In Jock Going Into Government Story

There's an old chewing gum commercial that became famous for positing that people can double their pleasure and fun by simply adding another of the same thing. While that snappy theory may be true of good-looking, twenty-something preppies and sticks of minty gum, it just doesn't necessarily translate when applied to the old written word.

As you can see highlighted in the screen shot above, Philadelphia's KYW Newsradio doubled nobody's fun and pleasure by adding an extra "in" (capitalized, no less) to a sentence in a story about a jock who's planning on running for Congress. Unfortunately, the only thing this story about Jon Runyan managed to double was the Proofreader's exasperation: He found the mistake last November and just checked back to see that, over two months after its publication, the mistake is still uncorrected.

Wait, maybe this is a story about a jock going into politics that was approved and published by a jock who went into proofreading, which would double everyone's pleasure and fun--because what society really lacks is ex-jocks working in government and ex-jocks working in publishing.

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