Thursday, February 5, 2009

Are Women Aroused By Balboa?

Female desire has long been a mystery sought to be solved by men and women alike. So notes the cover story from the January 25th, 2009 edition of The New York Times Magazine in its highlighting of the efforts made by several researchers who are making headway on the topic. It's an intriguing and much debated story that mentions a lot of weird stuff, like people watching monkey porn while being monitored by scientists. Seriously.

But wait a second. On pages 29 and 30 of the magazine, the article mentions the "long-term effects of ginkgo balboa extract on sexual dysfunction in women," as you can see in the highlighted screen shot below. Gingko Balboa extract? What is that? An involuntary "DNA" sample from Sylvester Stallone? That seems way too weird, even for a story hinging on monkey porn.

And it is. Evidently, the article was attempting to reference the ancient and celebrated herb Ginkgo biloba, which has been used to treat everything from tinnitus to dementia. But somehow the word "balboa" followed Ginkgo in the print edition. Online, Times Web editors caught and corrected the mistake, as you can see below in the highlighted screen shot taken from the second page of the story's Web version. If this is a typo, it's one of catastrophic proportions because Balboa and biloba are really not that similarly spelled. The article listed several different things researchers found to be foolproof aphrodisiacs for women, including lesbian porn and video of a nude woman exercising. Seriously. However, nothing about proficient proofreading skills getting women hot was mentioned. Tragic.